Expedia's latest analysis shows that after the summer peak, hotel rates across Europe fall by an average of 7%. The most significant price drops—reaching up to 30%—can be found in Albufeira, Faro, Mykonos, Kos, Benidorm, Alicante, and Istanbul, particularly during the month of November. Travel expert Melanie Fish notes that trips taken in November are, on average, 10% cheaper than those during the summer months.
Conversely, some UK cities, such as Birmingham and Liverpool, have seen price increases of 30% and 20%, respectively. Against this backdrop, travelers are increasingly opting for less obvious destinations to avoid the crowds.
According to data based on search queries from April 13 to July 12, 2026, there is a surge in interest for Luxembourg (+470%). Other rising destinations include Strasbourg (+170%), Annecy (+165%), Cortina d'Ampezzo (+115%), Sarandë (+110%), Budva (+85%), and Ljubljana (+80%).
